Photon-Graphics
Viber
( Case study )
“New Year, New Me” Campaign Animation
Client: Viber
Agency: Photon Graphics
Role: Illustrator (Campaign Assets)
Contributions
Illustration Design: Created a series of illustrations that captured the campaign’s spirit of renewal and personal growth. These illustrations were designed to be visually cohesive with Viber’s brand style and served as foundational elements for the animation.
Alignment with Campaign Theme: Focused on producing visuals that communicated encouragement and positivity, ensuring that the illustrations contributed to the overall messaging of the “New Year, New Me” initiative.
Collaboration with Motion Team: Worked closely with the motion design team to ensure seamless integration of the illustrations into the animation, aligning with the dynamic flow and visual style of the video.
Project Highlights
This campaign provided a unique opportunity to inspire Viber’s users to connect around shared goals and personal growth. Through collaboration with Photon Graphics’ talented motion design team, I was able to contribute to an impactful campaign that resonated with audiences seeking motivation for the new year.
Overview
For Viber’s “New Year, New Me” campaign, Photon Graphics created an engaging animation aimed at inspiring users to embrace positive change in the new year. The campaign encouraged people to join a dedicated chat room where they could access fresh ideas, motivation, and community support to achieve their personal goals for 2021.
As part of the Photon Graphics team, I contributed to the visual elements of this campaign by creating illustrations that were integral to the animation’s style and storytelling. My focus was on developing visuals that aligned with the uplifting and motivational theme of the campaign, while the animation and video production were expertly handled by our motion design team.
Acknowledgments
All rights belong to Photon Graphics. This case study is shared to highlight my role in creating illustration assets for the campaign.