Photon-Graphics
Phone Arena
( Case study )
New Brand Identity and Campaign Design
Client: Phone Arena
Agency: Photon Graphics
Role: Brand Designer (Social Media & Campaign Materials)
Contributions
Working alongside Photon Graphics’ branding and motion graphics specialists, I contributed to the branding materials and social media content for this campaign. My role primarily involved creating visually engaging assets for Phone Arena’s social media platforms, helping to extend the new brand identity across various digital channels.
While I was not directly involved in handling the technical aspects of motion design, I collaborated closely with our in-house motion designers experts, providing creative input to ensure that the social media visuals aligned with the overall brand strategy and complemented the motion assets.
Key Deliverables
Social Media Assets: Created a series of branded visuals, graphics, and animations for platforms like Instagram, Facebook, and Twitter, designed to reinforce Phone Arena’s new look and engage their audience.
Branding Consistency: Worked to maintain brand consistency across all marketing materials, ensuring that each asset reflected Phone Arena’s identity and resonated with its audience.
Collaboration on Motion Design: Participated in the initial phases of motion design discussions, offering insights to ensure alignment with the brand’s visual standards.
Overview
I had the privilege of working as part of the talented team at Photon Graphics, a digital studio, to support the rebranding campaign for the globally recognized brand, Phone Arena. This project aimed to refresh Phone Arena’s visual identity and enhance its digital presence through an updated brand look and a cohesive social media campaign.
Acknowledgments
All work showcased here is part of the collaborative efforts at Photon Graphics, with full ownership of the brand identity, logo, and motion graphics remaining with Photon Graphics. This case study is shared to illustrate my role in supporting a large-scale rebranding campaign and working alongside talented motion designers to bring a cohesive brand vision to life.