CO2HERO B2B
A service for Fortune 500 companies.
B2B product for global organisations, labeled “Employee Lifestyle Challenges“.
( Case Study )
Engaging and empowering employees to take climate-friendly actions.
The primary challenge was to engage employees in carbon reduction efforts in a way that is both fun and meaningful, ensuring high participation rates and effective progress towards company-wide sustainability targets.
The Challenge
The solution was to create a digital platform where employees can engage in lifestyle challenges aimed at reducing CO2 emissions in their daily work life. The platform uses gamification to make the process enjoyable and impactful.
Solution
User research, Interface design, Wireframes and Prototypes, Visual design language, Cross-functional collaboration, Iterative design, Usability testing
Services
Design process
Conducted extensive research, including desk research and user interviews, to understand employee behaviors, preferences, and motivations towards sustainability initiatives.
Research
Brainstormed various concepts, created user flows, and designed wireframes for gamified solutions tailored to employee engagement and carbon reduction.
Ideation
Successfully rolled out the finalised gamified solution company-wide, supported by comprehensive training sessions and engaging campaigns to ensure widespread adoption.
Implementation
We developed prototypes to test features and mechanics, piloting our gamified solution with internal and external users. We refined design based on testing feedback.
Prototyping and Testing
Through thorough analytics post-product release, we observed significant user engagement and participation levels. The data revealed an increase in active users, frequent interactions with challenges, and a measurable impact on carbon reduction efforts.
Results Showcase
Presenting the gamified solution and the final flow of the product design.
Final product design
With the CO2HERO B2B product, companies can actively engage their employees in lifestyle challenges designed to reduce CO2 emissions in their daily work lives, fostering a culture of sustainability and environmental responsibility within the organisation.
Companies using the app:
Johnson & Johnson
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Goldman Sachs
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Siemens Energy
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Bayer
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Saint - Gobain
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Reebok
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Novozymes
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Johnson & Johnson 〰️ Goldman Sachs 〰️ Siemens Energy 〰️ Bayer 〰️ Saint - Gobain 〰️ Reebok 〰️ Novozymes 〰️
Visual UI Design Highlights
Modern and Intuitive Interface
Feature: Clean, visually appealing design with intuitive navigation.
Benefit: Enhances user experience, making it easy for employees to engage with the platform and participate in challenges.
Engaging User Interface
Feature: Clean and modern interface with intuitive navigation.
Benefit: Enhances user experience, making it easy for employees to participate in challenges.
Community and Social Features
Feature: Options to create groups, view leaderboards, and share progress.
Benefit: Fosters a sense of community and encourages friendly competition, increasing participation rates.
Gamified Challenges
Feature: A variety of lifestyle challenges with clear goals and rewards.
Benefit: Motivates employees to engage in carbon reduction activities through a fun and competitive approach. Competition, increasing participation rates.
Impact Tracking and Insights
Feature: Detailed insights and analytics on CO2 reduction progress.
Benefit: Allows employees and companies to track their impact, providing a sense of accomplishment and motivation to continue efforts.
Climate Points and Rewards
Feature: Employees can earn climate points by taking daily actions through lifestyle challenges and redeem them for specific gifts in the app.
Benefit: Provides tangible incentives for participation, increasing engagement and motivation.
Dynamic Main Screen
Feature: Main screen displays the main leaderboard, current performance, options to join new groups, and take new challenges.
Benefit: Provides a central hub for users to track progress, compare with others, and stay engaged with new activities.
Enhanced Profile Customisation
Feature: Introduced a feature allowing users to choose from a variety of characters for their profile photos, addressing privacy concerns and improving profile completeness.
Benefit: Ensures profiles appear complete and authentic, enhancing the overall user experience.
Continuous Improvement
Feature: Regular updates and refinements based on user feedback and analytics.
Benefit: Ensures the app remains intuitive, enjoyable, and aligned with user needs.
Final Outcome
The CO2HERO platform combines modern UI design with engaging gamification elements to drive employee participation in sustainability efforts. By tracking and rewarding progress, CO2Hero not only promotes a greener workplace but also helps organizations achieve their ESG goals. This comprehensive approach ensures a high adoption rate and a significant impact on reducing carbon emissions.